All posts in Digital Advertising

Fake Impressions and Fake Likes

A friend of mine recently sent me the article “How Much Of Your Audience Is Fake” by Bloomberg Business and I thought it was excellent enough to share.

Here’s the summary in a video form:

This is all very icky of course, but the reality is actually a lot worse than the article makes it seem – for example the article says:

Facebook traffic is real people, and costs about 100 times more per visitor than the mysterious cheap traffic

But even that is not entirely true. Here’s another great video, this one specifically about fake facebook likes:

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