I recently got an email from Uber advertising lower rates in the Denver area and they even included a chart to demonstrate the savings:
What’s wrong with that chart?
If you haven’t already noticed, scroll back up and look at it longer.
See how the drop from $11 to $7 is smaller than from $7 to $6?
Here’s the same chart but with corrected proportions:
I get that Uber was excited about changing prices from $7 to $6, but I think this goes too far.
Just goes to show you that just because someone’s showing a chart it’s not an excuse to stop paying attention.