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Misleading With a Chart, Uber Example

I recently got an email from Uber advertising lower rates in the Denver area and they even included a chart to demonstrate the savings:

Uber chart showing decreased rates in Denver, but with the wrong axis.

What’s wrong with that chart?

If you haven’t already noticed, scroll back up and look at it longer.

See how the drop from $11 to $7 is smaller than from $7 to $6?

Here’s the same chart but with corrected proportions:

Corrected Uber Chart

I get that Uber was excited about changing prices from $7 to $6, but I think this goes too far.

Just goes to show you that just because someone’s showing a chart it’s not an excuse to stop paying attention.

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